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Social Media Manager
A Social Media Manager runs the company’s public accounts, which they use as vehicles to interact with clients. Ultimately, the Social Media Manager should use the platforms to drive sales.
Social Media Manager Responsibilities
Performing research on current benchmark trends and audience preferences
Designing and implementing social media strategy to align with business goals
Setting specific objectives and reporting on ROI
We are looking for a talented Social Media Manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers/clients. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and client engagement.
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and client care to ensure brand consistency
Communicate with followers/clients, respond to queries in a timely manner and monitor client reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Proven work experience as a Social Media Manager
Hands on experience in content management with a minimum of 2 years experience managing Social Media accounts
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with web design
Excellent communication skills
Analytical and multitasking skills
BSc degree in Marketing or relevant field is a plus